Maybe you’ve been irritated by friends badgering you to buy their MLM product, or perhaps you have tried that type of business model, only to fail and feel frustrated and a little poorer than when you started.
If that’s you, I’m sorry you’ve had that experience.
The truth is YES, doTERRA sells their oils through the Network Marketing Model. And YES this has a Pyramid Structure, as does every business (CEO, Managers, employees at the bottom). Also YES, some doTERRA Wellness Advocates badger and annoy people, almost begging them to buy oils…and if you’ve been on the receiving end of that kind of experience, I can understand why you’d run like the wind.
But, give me a minute to show you why I believe Network Marketing is the best business model on the planet, and why I’m going to encourage my kids do this on the side of their career no matter what profession they choose:
So lets take a very brief look at business in general. In a normal business structure you have an owner, who pays employees. As the business grows, the employees need managers, and as it grows more, those managers need executive managers and so on. Every business on the planet has some form of pyramid formation such as this. The upside to the typical model is that the employees and managers will be on salary, a pre-agreed wage, even if they have an unproductive month. The down side, the employees would never dare dream to match the income of the owner(s) at the top. The employees will always earn far less, and if they stopped showing up to work for a month, they would be fired. They must show up, everyday until they get a different job or can retire.
Now let’s compare this to the business model of network marketing. The company compensates Wellness Advocates on their effectiveness at sharing oils and empowering families to live healthy lives, naturally. Income is generated through 5 different streams which as she shares more, will grow month by month. As her families find results with oils, they too want to help a friend, and give them the same tools to be well. This creates a snowball effect that provides income for the new sharers AND the original wellness advocate that helped them get started. DOWNSIDE: The downside to Network Marketing is that you are only paid if you are effective. So at first you will find you do lots of work and earn much less money than a regular job would pay you (hour for hour) as it takes time to learn the basics skills and to share. This is why it sometimes it’s thought of as a Pyramid scheme, because people had been promised a great income from the start (or worse they were told a lie about the true income potential ) but in doTERRA we don’t do that – it’s a company with full transparency. The incomes on the charts I share are real, but what you don’t see is the hard work leading to that point. So the downside is that Network Marketing is very hard work with delayed rewards. The upside is she can make as much income as she wants, the sky’s the limit and when she’s created a strong foundation, if she fancies taking her family travelling around Europe for 6 month, she can without fear of ‘getting fired’.
Any business will tell you it grows best through referrals from happy customers. So, when a company has a world class product, it’s going to help more lives if it’s sold by someone who’s had a great experience and wants to recommend that to a friend. It also means that the customer gets better education and support as these products are integrated into daily life.
One last thought on this topic…
Of the 9 million+ people who buy through a doterra account, over 80% are customers (not people doing the business). Most other Network Marketing companies focus heavily on recruiting and making money. But, again, a wonderful difference is that doTERRA doesn’t do this at all. Our conventions are showcasing farmers and new wells being built (rather than a new car you can win), oil education, science and research are at the forefront. We focus on helping those we love get results with oils, and if they want to dip their toes into the amazing business aspect, we’re ready to help them.